HR Consulting & Business Coaching

Grow your people.
Grow your business.

Think Business Psychology brings HR expertise and coaching psychology together — helping business owners and their teams build the capability, clarity and confidence to move forward.

Soft dried pampas grass against a neutral background
Julia Deeb, Industrial Psychologist and founder of Think Business Psychology

Julia Deeb

  • Registered Industrial Psychologist, HPCSA
  • MA Organisational Psychology, University of the Witwatersrand
  • Professional Business Coaching Programme, GIBS (ICF-accredited)

About

Julia is the founder of Think Business Psychology, offering business coaching, with a particular interest in supporting individuals through transformative periods, and Human Capital consulting, helping businesses design and roll out people projects.

She built that expertise over seven years as Head of Human Capital at a listed financial services company, where her portfolio spanned culture, strategy, recruitment, onboarding, payroll and benefits, performance management, employee wellbeing and counselling.

Julia began her career as an intern Industrial Psychologist with YSC Business Psychologists, where she worked on executive development profiles, assessment centres and coaching.

“My goal is to act as a thinking partner, helping each person harness their own power and potential.”

What I offer

Two disciplines, one aim: healthier businesses

Business

HR Consulting

Practical, psychology-informed HR support for small and growing businesses — built on real corporate HR leadership experience, not just theory.

  • HR strategy and policy for growing teams
  • Staff Development and Performance Frameworks
  • Assistance with hiring, development & succession
  • Employee wellbeing
Psychology

Business Coaching

Coaching for founders, managers and executives who want to lead with more clarity, confidence and self-awareness.

  • One-on-one executive & business coaching
  • Team coaching for more robust and high-performing teams
  • Leadership development
  • Personal growth & goal-setting
Change is inevitable. Growth is optional.
John C. Maxwell

Get in touch

Let's talk about your business.

Book an initial consultation to talk through what your business or team needs. Whether that's HR support, coaching, or both.

© 2026 Think Business PsychologyIndustrial Psychologist · HR Consulting · Business Coaching